Week 1: Initial Ideas

Here is one of the ideas we had, which i quickly deveolped before we were given the product slogan 'Making life easier in the city jungle'.

We came up with this idea of having this puma water flask in the desert, and a drop of water would fall from the mouth piece onto this scorching sand. the drop of water would turn into this puma shaped drop of water and sprint through the scorching desert at top sppeds, playing on the slogan 'thirst for puma'. Even in the hottest part of world, a puma flask will re-energise you.

This is a full rigged and half-modelled puma.

This idea was good, it gave a strong message to it's auidence, but we quickly exhausted all ideas with this theme. Their was als oa lack of style and originality to this advert aswell.